Let's assume that person X applies because she heard about promotion, but wouldn't otherwise. Isn't there an adverse selection here that you would like to avoid?
You have to pass a 15 minute interview before being eligible for the iPad, by the looks of it. So I guess that'll cancel out all the builders and their dogs from walking away with an iPad.
I'm interested in if free stuff devalues the employee or the employer. Or is it just awesome?
They're hoping that the free publicity attracting _good_ developers who otherwise wouldn't have heard about Redgate, will outweigh having to sift through some extra chaff.
