My (individual) approach has been to try to carefully curate my content where it's associated with my Real Name: FB and LinkedIn. LI especially - I think everybody does this.
I am absolutely not the person I portray on FB. Co workers. People I know, they're all pretty aware of this.
It is an extra level of intimacy in my personal relationships that I allow them to know the real me.
Other social networks, where I can use sock puppets - I get out my frustrations by talking about things I would never talk about on FB. In this way, I maximize the usefulness of these tools, and I minimize my usefulness as a tool for them.
I am absolutely not the person I portray on FB. Co workers. People I know, they're all pretty aware of this.
It is an extra level of intimacy in my personal relationships that I allow them to know the real me.
Other social networks, where I can use sock puppets - I get out my frustrations by talking about things I would never talk about on FB. In this way, I maximize the usefulness of these tools, and I minimize my usefulness as a tool for them.