My target audience was basically every non-programmer in a team who wants to see/track any kind of data for their own product.
The SQL building would be for programmers to setup say a few initial queries. But anyone can change (there would be a changelog) and share new things to track.
Just an anecdote, but my dad learned SQL 10 years before retirement. It helped him do his work, which was not software development, without burdening the professional programmers.
Of course, there are plenty of free and slick GUIs offering the basics of Git. I'd like to see how this is better. Maybe customer service?
The SQL building would be for programmers to setup say a few initial queries. But anyone can change (there would be a changelog) and share new things to track.