There does not seem to be any ban on companies VPNs. They don't need to and that would weaken protection against external attacks.
I think the aim, if I understand it as it is not very clear overall, is rather than government agencies may access the company's infrastructure (VPNs are irrelevant).
Look, their debt bubble is ready to pop as-is. The collapse was already inevitable. With the economy slowing down and the trade war, it's going to come fast.
This is how they contain the damage. Plus the party controls the (enormous) population even more closely during the rapid contraction.
The communist party is embedded and makes money from the industry. They do not want to see it blow up.
Alibaba, Tencent, Baidu, JD, all would just die.