> There is absolutely no evidence that social media based personality profiles are actually effective
And that's why microtargeting has become pretty widespread in its use during political campaigning [0], because it's not effective at all.
> why would knowing somebody likes Taylor Swift be better for targeting political ads than knowing where they live and their party affiliation
Because FB knows all of these things, and not only who likes Taylor Swift. Care to name any other place where data like that exists in such an aggregated format?
> Care to name any other place where data like that exists in such an aggregated format?
Come on. Both political parties maintain databases of voters containing plenty of personal information. When people canvas door to door they know precisely what kind of people will answer the door. This is a basic aspect of campaigning that was around well before Facebook. 2004 wasn’t the stone age.
And that's why microtargeting has become pretty widespread in its use during political campaigning [0], because it's not effective at all.
> why would knowing somebody likes Taylor Swift be better for targeting political ads than knowing where they live and their party affiliation
Because FB knows all of these things, and not only who likes Taylor Swift. Care to name any other place where data like that exists in such an aggregated format?
[0] https://www.bloomberg.com/news/articles/2017-09-29/the-germa...