Is their business model subscription based or recommendation (like Mint) based? I don't know if I would trust anything from a company like this if I was already in debt. Usually people already feel screwed over. They should really work on PR and branding so people feel like they can trust then.
As a datapoint, since the public launch a few days ago we are already helping people track over $35M in credit card debts. We believe trust is earned not paid for.
