It's very true that common acronyms tend to get a life of their own, become words in and of themselves, even re-write their meaning — as poster below astutely suggested 'CRM' could mean "contacts" RM in this context.
It's very true that common acronyms tend to get a life of their own, become words in and of themselves, even re-write their meaning — as poster below astutely suggested 'CRM' could mean "contacts" RM in this context.