This is awesome advice. Taking incremental steps towards what you want to do makes a big difference. If you already have a domain, hosting, and DNS set up, you’ve got something cool and tangible to work with.
I actually trust less descriptive domain names. When I see biketours.com, I more often expect blog spam and ads. When I see GoSojourn.com, I expect an actual business providing bike tours. It’s also peculiar to me when I see local contractors with domains like MyCityElectrician.com putting “Denver Electrician” in big text and hiding their brand name. I recommend a branded domain name and relying on good page titles and descriptions for ads and SEO.
I actually trust less descriptive domain names. When I see biketours.com, I more often expect blog spam and ads. When I see GoSojourn.com, I expect an actual business providing bike tours. It’s also peculiar to me when I see local contractors with domains like MyCityElectrician.com putting “Denver Electrician” in big text and hiding their brand name. I recommend a branded domain name and relying on good page titles and descriptions for ads and SEO.