Or just tweak the law. Remove informed consent as a legal basis for collecting data on web users.
There are probably some context where “informed consent” is a sensible legal basis for processing data. But no-one in their right mind would freely agree to all this tracking that those pop-ups are trying trick you into. So instead of trying to make “consent” easier to give, just assume that is wont be given.
I can think of two or three entities I interact with for whom I might enter such a consensual agreement with. Neither are “sites”, and the web is not the primary way I interact with them, so a browser would not be to tool to maintain those agreements.
Would that mean a complete ban? I don't think that would be great. There is a lot of value in collecting statistics for the sake of analyzing user behavior. I also see the value in targeted ads and I'd say that it would probably be beneficial for the user (but I always opt out, because it's not worth it for me). Semi-automatic consenting could solve this, I think. E.g. I'm happy to provide non-tracking usage statistics for most small startups and I'm OK with Amazon tracking what I'm looking at on their site so they can give me better recommendations.
But I might not know what exactly 'consensual agreement' as a legal expression means.
BTW, this is pretty much the same issue as with ToS's. Some sites will try to DoS you.
Consent is only required if there are no other valid reasons for the tracking.
Tracking required to provide a service for the user don’t require consent f.ex. So you could still get personalized ads from Amazon as service provided for you without needing explicit consent for the tracking as such.
Similarly “non-tracking” analytics don’t require consent either. If you by non-tracking mean more or less anonymous.
You only need consent to for processing PII that you don’t have a a legitimate interest to process.
There are probably some context where “informed consent” is a sensible legal basis for processing data. But no-one in their right mind would freely agree to all this tracking that those pop-ups are trying trick you into. So instead of trying to make “consent” easier to give, just assume that is wont be given.
I can think of two or three entities I interact with for whom I might enter such a consensual agreement with. Neither are “sites”, and the web is not the primary way I interact with them, so a browser would not be to tool to maintain those agreements.