Maybe the right approach (feature creep beware) would be to bundle this lite web standard tightly with a pay per view API or some other monetary distribution scheme for web content.
Each of the two standards might not receive enough attention on their own, but they complement each other: getting rid of the necessity of ads means going lite is an option for website owners, and the lite web will allow for many different lite web clients (that might finance itself through in-app ads shown to the user). In combination these two might overcome some threshold and gain traction!
Each of the two standards might not receive enough attention on their own, but they complement each other: getting rid of the necessity of ads means going lite is an option for website owners, and the lite web will allow for many different lite web clients (that might finance itself through in-app ads shown to the user). In combination these two might overcome some threshold and gain traction!