Or, it's a surprisingly relevant comparison (on the topic of the article) using pop culture references? Augmented humanity vs. the best AI they can create.
When it comes to titles for articles, this is both memorable and far less click-baity as is normal these days.
I don't know why authors give their work flippant titles and then are confused when people assume it's a flippant piece of work.
'Don't judge a book by its cover' isn't a reasonable complaint when the author has deliberately given it a silly cover!