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Waiting for google to make this a ranking factor for SEO like they did with amp.


That’s probably already the case. This is a common area of speculation in the SEO community. Trying to figure what factors are used by Google to determine the ranking.

People will add it in their configs and anecdotally perceive that it has an impact in their rankings. It would likely become a must for SEO.

This a reflection of how incredibly genius the original PageRank was. It’s what makes Google the business it is. It’s almost like a small model of free market behavior. Except that in this case Adam Smith’s invisible hand is Google. That’s what makes Google so powerful and scary.


This is my problem. I can circumvent Facebook, Apple and other bigtech companies in my work, if I so wished. But Google is everywhere and almost any business I work for has some connection to it (be it Adwords, Market, Business Tools or a simple Drive) This is why Google is a monopoly that needs to be looked into. We need to have choice again by allowing competition to thrive again.


may be search is a natural monopoly, and with it, there must be net neutrality legislation made so that the search rankings cannot be used to further a different business agenda.

If the electrical utility company said that they'd supply more (or better/stable) power to your premise because you were willing to buy a certain brand of electrical appliance, then it'd be grounds for anti-consumer action from the DoJ.


Do you know if the algorithm favours sites with GA as a positive SEO ranking factor? or am I going into tin hat territory here?


No, they don't know.

SEO is 100% pure speculation, as there is no way to validate why Google ranks things the way they do. The only people who do know for sure are closely monitored Google employees who value their bonuses.


No, if anything it will affect your site negtivly because it will make your site slightly slower. I suggest ignoring the tinfoil hat SEO community and follow the official Google guidelines.


I can't think of many sites these days (that aren't personal blogs) that don't have some kind of analytics built into it.




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