Crunchyroll keeps getting mentioned here, as a success story. Certainly, they focus nearly exclusively on Japanese content.
But they in no way market to Japanese, or Asians in general. I think that is the key.
You should be marketing "black content for everybody", not "content for black people". Sure, the segment that responds will be heavily slanted to certain demographics, but at least you aren't putting up artificial barriers, and you'll stir up a lot less upfront negative reactions.
Unless controversy is part of the marketing strategy, which is risky, but sometimes works.
My understanding is that they may not need to cater to white people, but they also don't need to exclude them either. Black hair often has a texture that requires specialized hair products and the people who make them can make a ton of money. It isn't excluding white people to cater to black people.
I'm not saying they're excluding them. Black hair products are a great analogy actually. Virtually no white people buy them, and virtually no white people will sub to a platform like this. There will likely be slightly more white subscribers to Black Oak than there are white users of black hair care products, but my point is the number will be very small. That's OK. Its not marketed to them.
Black hair products can be a thriving business, just as this potentially can be as well.
> Saying it is For <group> implies it is not for other groups.
Umm, no? Like I tried to convey in my original comment, "for <group>" means a focus on that group, as opposed to just general content. Nothing I've ever come across that was marketed as "for <>" has ever been intended to exclude me as a non-member, nor have I ever interpreted it that way.
I suspect you have a bias to hear it as exclusionary more than is typical.
Anecdotally, I watch BET fairly regularly, if not often. I'm aware that it's business model is generally content by black creators, for black consumers, but again, I don't remember any hints anywhere of implications of "if you're not black, you can go". If anything, wider viewing would be more informative and promote sharing across groups.
It is a big market actually. Kendi has made a lot of money off of the amount of whites that enjoy and pay to be told they are bad ppl with white privilege.
No, but the exclusive intent has been made clear with the title "Netflix for black people".
Feels like some kind of "Outrage marketing" strategy, I mean, look how this thread has blown up over the last hour. I'm sure the OP is smart and knew what they were doing when wording this post.
