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But I don't have one hour!

I wonder if that is a purposely value, trying to use the same psychology as Supermarkt prices, where they say "0.99" rather than ""1.00"?

In my opinion the right approach however is to have a clean layout, where my scrollbars gives me a good estimate on the length, so I can make my estimate based on my reading speed and experience. But yeah, ads and other stuff make that of course impossible.



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