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It took me giving it a second chance to see past this.

The first time I watched it I didn’t get it, a bunch of office drama, cheating and pettiness mixed in a timepiece. Great visuals but that’s it.

What I understood better the second time(and I suck at putting this into words) is that it’s a show where you have to appreciate the metadata more than the main story. Its about the changes in the times, the contrast between what life seemed to be and what life actually was, the psychological changes as time progressed, the “tough looking but house of cards psychology” if everything at the time is what got me to appreciate it more the second time.



I've always took the view that a show about the birth of consumer society from the point of view of ad executives is a brilliant take. We get to witness the machinery of post war capitalism taking shape. If the same concept was applied to investment bankers in the 80's it could be pretty interesting.

Don is kinda like the past, trying to adapt. Struggling with a new identity, escaping past trauma. I think the character embodies the old fashioned behavior (as himself and Betty refer to themselves often), while Peggy is the youth of the 60, stumbling into an old world and at the same time making it her own because many of the epochal changes resonate with her. Her walk into the 70s ready to shake things up at the end of the series is amazing.


The periods are the characters we're following. The rest is just a vehicle for that portrait. In other period pieces it's often the reverse.




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