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Funny thing is that restaurant patronage has declined considerably in Canada in the past year or so. Even with many restaurants now operating at a loss (i.e. paying you to eat) to try and win back customers, they are failing to capture hearts and minds.

If people aren't eating at restaurants, it is almost certain they are getting their food at the grocery store instead. For all the mockery of Galen, it seems the marketing strategy has been unbelievably successful.

That's probably why he continued to cast himself even as the audience focus shifted to millennials and gen-z. Letting someone laughing at you for a few minutes is no big deal. Watching them love you when they show up at your store over and over makes it all worthwhile, I'm sure.



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