Generally I'm of the belief that there are 2 types of users, with different acquisition strategies:
1. Users who want to find a very specific product, with the intent to purchase. This assumes that the search functionality and quality filters are working very well. User comes to Agora, finds exactly what they are looking for, and continues with their day. We save them time and provide them with a lot of immediate value. I think we'll acquire these with word-of-mouth, if the search is actually exceptional and we have the most comprehensive data set. I'll also note that limiting the search results for this user is likely better than an endless scroll (to your point about being paralyzed with choice). We're playing around with the "view more" button at the bottom of search results: showing a user 20 results and then letting them click on view more to see an endless scroll.
2. Users who spend a lot of time online shopping, with the intent to browse. For these users, the plan is to introduce features that give us a viral loop. For example, users can currently create an account to create 'lists' of products they like. We have users making 'birthday gifts list', 'party decor', 'Christmas wish list", 'bachelorette party inspiration', etc. Think of it like a Spotify playlist. The goal is to come up with more features like this that drive a viral loop back to Agora.
Hope that helps answer the question and how I'm thinking about it. Separately, we need to upgrade the design soon. Been so focused on functionality that need to shift to improving the look / feel. Open to any ideas :)
I am one of such customers, either looking for that Peripheral / Tech with exact criteria, or I am just browsing around for new releases and recommendations (mostly on blogs & tech forums).
I am not interested in the toy or makeup advertised by the top post on instagram. I am interested in products with long review by a pro reviewer and some honest discussion around it from random customers.
1. Users who want to find a very specific product, with the intent to purchase. This assumes that the search functionality and quality filters are working very well. User comes to Agora, finds exactly what they are looking for, and continues with their day. We save them time and provide them with a lot of immediate value. I think we'll acquire these with word-of-mouth, if the search is actually exceptional and we have the most comprehensive data set. I'll also note that limiting the search results for this user is likely better than an endless scroll (to your point about being paralyzed with choice). We're playing around with the "view more" button at the bottom of search results: showing a user 20 results and then letting them click on view more to see an endless scroll.
2. Users who spend a lot of time online shopping, with the intent to browse. For these users, the plan is to introduce features that give us a viral loop. For example, users can currently create an account to create 'lists' of products they like. We have users making 'birthday gifts list', 'party decor', 'Christmas wish list", 'bachelorette party inspiration', etc. Think of it like a Spotify playlist. The goal is to come up with more features like this that drive a viral loop back to Agora.
Hope that helps answer the question and how I'm thinking about it. Separately, we need to upgrade the design soon. Been so focused on functionality that need to shift to improving the look / feel. Open to any ideas :)