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But it never stops at "this thing we want to encourage is obviously good with absolutely no downsides".

After all, floss is a single-use plastic, generally made of PTFE, the production of which requires all sorts of nasty forever chemicals.



You can buy biodegradable PTFE & PFAS Free dental floss made from natural ingredients.

Or even go old school and use a teeth-cleaning twig etc.


It's gonna be hard to include all of that in your eye-catching, behaviour-nudging poster.


And thus the advertising industry.




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