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Whilst visiting Florence, I found out that Michelangelo is broadly considered the first artist to set his own price for his work.

Before him, the patron would go “I need this cathedral painted” and the patron would also decide how much to pay the artist (generally they’d be paltry sums). With Michelangelo, the patron would go “I need this cathedral painted,” and Michelangelo would go “sure, that’d be 400 golden florins, take it or leave it.” There are stories of him not delivering his work when the patron decided to change the price after the fact.

On the topic, I think that if the “money-making” bit is defined broadly enough, then it merges very well with self-interest. Like if someone asked me to make a remix of a song, but then how I’d do that is left completely up to me, it’s a broad enough task as to feel like I’m in control. At that point, there’s very little of the feeling of “I’m doing this for money.”



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