Maybe, to eliminate ambiguity (and make it sound cooler), they should call it a "roadworthiness directive", similar to "airworthiness directive" for aircraft. Of course airworthiness directives are issued by the authorities (the FAA in the US), while "recalls" are from the manufacturers, but still...
Maybe Tesla doesn't deserve to have the world redefined around them to make their products look less shit?
This conversation happens every single time Tesla produces a product that is legally unsafe. We keep having this conversation because Tesla keeps making an unsafe product.