> why buy a Model Y in December at full price, when you can order the new version for the same price?
This take is not supported by the data. Used Tesla prices are crashing across the board. Sales are crashing across the board. Polls show clear negative sentiment towards the brand.
The old lineup isn’t helping. And yes, there will be a blip when the Y comes out. Tesla builds good cars and plenty of people buy on price and quality. But there is a reason most cars come in black, grey and white—consumers are conservative about cars as a statement about themselves. Owning a Tesla, today, is a political statement. Even among those who agree with Musk, most don’t want to signal that day to day.
This take is not supported by the data. Used Tesla prices are crashing across the board. Sales are crashing across the board. Polls show clear negative sentiment towards the brand.
The old lineup isn’t helping. And yes, there will be a blip when the Y comes out. Tesla builds good cars and plenty of people buy on price and quality. But there is a reason most cars come in black, grey and white—consumers are conservative about cars as a statement about themselves. Owning a Tesla, today, is a political statement. Even among those who agree with Musk, most don’t want to signal that day to day.