There are tens (if not hundreds) of indie and B-games that offer the same experience as most current Nintendo titles. Nintendo is doing well more because of nostalgia - it's the parents buying those consoles for their kids because they have very fond memories with Nintendo from their own childhoods.
I don't suffer from that particular nostalgia, not having had a Nintendo console (C64/Amiga diehard here), but I bought Wii and Switch, and a couple of first-party games for each.
I considered, and passed on, the other consoles.
Nintendo is playing a different game than other console/game makers (excuse the pun), IMHO.