Heh... my primary objection to the name "the magazine" is how unbelievably pompous it is. It implies that the magazine is a new concept that he created. Perhaps he can get a software patent on this new- what do you call it "mak-ah-seen" thing. :)
> It implies that the magazine is a new concept that he created.
Not really, it's more like The Transit App or Mail.app. Neither entity is trying to act like they invented transit or mailing. It's just a way of keeping it simple. IMO it's significantly more pompous to shit all over something because of the name.
An effective SEO strategy, mobile or web, will be a nightmare to develop/implement.