One of the best design write ups I've read in long time.

They nailed the fundamentals first, then moved on to the surprise and delight features. I believe that is fundamental for anyone doing UX/Design. I've seen way to many companies try to gamify or add silly features to improve the user experience, when in fact it ends up doing the opposite.

This is great!

Thanks!

By understanding the problem, you can bring multiple people together to figure out how to solve it. We all have different skillsets and sometimes the best solution isn't in our skill set or is a combination of skill sets.

I see this with my boss. He always brings feature request to me and we have to work backward to get to the problem. Then we usually come up with a simpler solution once we understand the problem.

Thanks for sharing your story. I think there are a lot of people out there like me not looking to be a unicorn company, but would love to be the next VidaliaOnions.com

Don't they already do that with the basic care line of products.

The site looks nice, but I had to do way to much clicking to see the information. I gave up after the thrid law.

Adding some color and better labeling would be good. Also I would have a confirmation dialog box to confirm what will happen when the button is pressed.

The odds are stacked against us. Working in the nutrition and fitness space has really opened my eyes into how poor nutrition over time really starts impacting lives. Even people who don't eat 'bad', still are having lots of health issues. So much sugar and other stuff in foods that are typically billed as healthy.

I'll have to check out those books, they sound really interesting. You might want to check out the book "The Case Against Sugar", it tells the story of sugar and is really interesting.

Yes. But those odds are not impossible. If you make an effort to be smart about what you consume you can over come the odds. No effort? Well, that's never a formula for victory. I mean there are plenty of alternatives to soda. But people don't choose them.

Really cool project. Good job.

If you like the company you are at and do good work, perhaps you can negotiated some unpaid time off.