5% of FB revenue (55B) is $2.75B which is less than the proposed FTC fine of 5B.

Making it be 5% of profit and not revenue would make it hurt even less.

In that case, a help article on FB isn't going to be very helpful for you anyways

Don’t get him wound up, or he’ll start in on how he doesn’t even own a TV, err, I mean have a FB account.

You can opt out of FB ads without having an account via http://optout.aboutads.info.

Not sure why their site only sometimes shows this link :/.

That requires me to enable 3rd party cookies.

Both Google Analytics and Facebook's interest based ads/"shadow" profiles work similarly.

You can opt out of Google's interest based ads via https://adssettings.google.com and Facebook's interest based ads via https://www.facebook.com/ads/settings without having to have an account with either.

I don't believe either "shadow" profiles are every associated with an account or personal details even when you make an account on the associated service.

> I don't believe either "shadow" profiles are every associated with an account or personal details even when you make an account on the associated service.

Based on what? Did you talk to someone in the know? Are you just speculating?

You can opt out of interest based ads/shadow profiles without having to be a Facebook user by visiting https://www.facebook.com/ads/settings.

It's just not very well publicized.

Commenting to mention that you have to click to expand the "Manage Online Interest-Based Ads" section then click the "Digital Advertising Alliance" in order to opt out.

Most of these things FB has put up where you can get information without having an account seem to be obfuscated on purpose.