Hey cj, just created an account here to reply to your thoughts, as they strike home. I own Merrittbookkeeping.com. It's a bookkeeping service run by humans, offering very affordable monthly rates. I'm surprised how many new companies are launching "AI powered bookkeeping", but for more money than we are! Why would the end user care if it's AI, unless it's way cheaper? Same thing you are expressing here. Not sure why companies promote fancy tech unless it is a benefit to the end user, not the company themselves.