He not only came up with the idea, he also said with a straight face “they now have a real loan outstanding and 100% personal recourse, so if the common stock becomes less than exercise price, their personal assets are on the hook”
Out of the box containers OTA updates, multiple containers support, container reboot logic, garbage collected language (Lua is too), designed for not bricking the devices, etc... A lot of usual problems in IoT that you'd have to solve by yourself are already solved for you and you just need to focus on writing applications. I believe it's a very powerful abstraction for IoT developers.