I wouldn't say our "Product people" are very traditional product people, you have our bios and focus in the team link in the post and below. Hope it helps
Yes. I wouldn say our "Product people" are not very traditional product people, you have our bios and focus in the team link in the post and below. Hope that clarifies the doubts. I've also clarified it in the text, and it now reflects the reality better.
You are right, the fashion taste api website does not intend to be stylish. It tries to convey a message to business and tech teams, and we know it could have a better design. Take a look at the consumer product https://www.youtube.com/watch?v=EMMmdCB1-Wg hopefully you like the design better :)
Thanks bumblebee4 - fashiontasteapi.com is a the b2b side of the company and the value prop is that we can help retailers automatically classify clothes and understand/classify people. It is for technical and business people, not the end consumer. This is a line of business we were just starting, and hopefully will continue.
Hot take: You need a woman to design this website. None of it screams fashion. When I think fashion, I think instagram influencer not "Omnichannel Personalization."
Your killer app could be a simple FB quiz. People give you their FB/insta and you spit out what looks that they'd think are wicked sick. Ideally culled from Instagram.
This web page sounds like nerds talking about fashion rather than fashionistas. I'm fairly sure that the Kardashians can't spell ontology.
Edit: Also why isn't this app hooking into the hauling subculture? This would totes perfect for folks and YTers planning hauls.
I would say they need someone with real marketing experience. Someone who can define a target market and write for that person.
I could be the target market here. I have a desire to look good for work and casual situations but absolutely no fashion sense. I hang out on HN. ML powered fashion sounds great! But then I go on their website and it looks like it's for 13 year olds who can read at a college professor level.
Actually I have looked at chicisimo.com. The page is full of tag clouds. If I am looking for clothes, why should I install the app?
I don't know your market well, so this is not deep advice. I just think that people who care about their look don't want to deal with words. They want to 'see' why your app helps them to look better.
To convince me, show me before and after pics. I don't care how you label stuff, I just want to see nice clothes that look good on me.
I have to second this. The Chicisimo (how do you even say this by the way) site should be the b2b one. Way too technical and verbose for consumers, yet completely misses the visual aspect of showcasing what it actually can do with clothes & people.
Did you edit the site to make it more attractive to prospective buyers? I can’t see how “Omnichannel Personalization Platform for Fashion Retail” being the first block of content on that page is going to help convince users to install the app. Both “outfit ideas” and “outfit of the day” buttons are broken, and they look disabled with the faded color. The text sells the technology and not consumer benefit. Why are the outfits of the day not shown here, with user profiles to give a sense of reality to it?
Someone already mentioned elsewhere, but I’m curious about two opportunities not mentioned in the post: building an online community based on the app, which could be a strong sales lead generator, or operating your own e-commerce platform to profit directly from the tech you created.
For some players (second hand for example) size is the number one "personalization" requirement. Imagine you see a feed of products, and none of it is your size...
That is a very sought-after feature and yet not mentioned in any of your pages. Patagonia made waves a couple years ago with software to find matching sizes alone.
Yes you are right, it is an excerpt from one of our patents. I completely agree that it is very confusing as a caption, and I've taken it out. Doing it in a hurry didn't help. Thanks for the heads up.