I actually have been working out regularly, but it seems like I'm building up a tolerance to the psychological benefits.

It would be nice to take a hiatus, but that's not an option for me right now.

Yeah, I've got a few friends in Astrophys and they talk about doing work in IDL all the time.

Are you young? We tend to be much more idealistic when we're younger.

Why do you feel like there are only those two decisions?

I'm in my late 20s.

I feel there are only 2 decisions because 1) I've felt the unparalleled creative power of controlled, maniacal dedication and 2) I may suffer from typical cognitive distortions despite reasonable achievement and lots of introspection

Gauging interest is definitely the main goal for now, and it's seeming like the only way to do that without getting the full legal outfit first is selling for events like you mentioned.

Your last point is resourceful, but it also kind of goes against our market advantage of 'the only home-made doughnut location near campus'.

There was a 'bagel start up' in the SF area that got some press. They basically rented out a commercial kitchen and made NY style bagels, and then sold them to coffee shops and bakeries for re-sale. I believe that they closed up shop (although supposedly it wasn't for lack of profitability). Might be worth looking into their story.

See, I THINK we would have a great product-market fit, and I KNOW the traffic is good for this particular location. I just want to see HOW good the fit and traffic are, namely if they're good enough to support a $3k/mo rent, employees, and a decent salary.

That's pretty awesome about your family's recipe, and a shame that a chain like that could decrease sales so much.

I like this, but we also would want to take the pre-selling period as an opportunity to build the brand a bit.

And again, there are legal issues with food vending even if it's someone else's stuff.

Thanks for the heads up!

From the marketing point of view I think we're pretty well set up. The closest major doughnut vendors are about a 45 minute drive away and the closest small doughnut shop is about 3 miles. We would be opening up a couple hundred feet from campus. (Although there are still grocers that sell doughnuts nearby.)

I think we could kill it, but then again I feel like I'm walking on especially thin ice with all the legal stuff; this is also an area I'm unfamiliar with and with a physical space to manage as well as employees, things could get messy.

Thanks for the advice, I'll make sure to do my research if I go through with it.

The complex is independent from the university.

That would be great. It certainly doesn't need to be for my personal gain. More of an exercise than anything.

Watch people speak (online videos are fine) and read more. You should listen to different people and read different authors depending on what you want to sound like when you talk, that is, what kind of speaking style and language you want to use.

You'll be able to get the flow of language a lot better if you hear how people that are experienced at speaking put together sentences.