One consistent theme I see here is possible stability for investors.
Bookkeeping works and is that crowded of a space, so maybe with enough cash they can get some ROI. Same for food delivery.
I’m not saying this is good, and I could be wrong here. This is just an observation.
But… if you look at what happened to music in the last 20ish years you see basically the same shift away from creativity and variety and a focus on repeating what works.
I think starting a company these days has become much easier without funding though, so real hungry entrepreneurs _can_ bring excitement and creativity to this game.
I'm not talking about forwarding, but resend/bounce/redirect, which means the original sender stays in the From header and the entire email is identical to the original one.
Like many comments are saying, policing these even more is not an easy challenge, so to say “don’t trust Apple” isn’t really the right attitude IMO.
But… what I think would be nice to see from Apple is better visibility into those ratings and reviews so users have more to go on than a single number.
Will that alone prevent these from happening? probably not, but this isn’t a fight that can be won with a single battle/weapon.
I recently discovered this top on my own while starting a new podcast that’s based on a written newsletter.
It’s not (always) a word for word read, but after a few sessions of reading the newsletter out loud as I was recording, I noticed my writing has become more fluid and the content easier to digest (in my opinion, at least).
It was kind of hard (really, awkward) to read my own writing at first, but it got easier.
> Wait! They actually do. Apple allows targeting ads in the App Store by things that require data collection.
AFAIK Apple's ad targeting is largely based on self-reported stuff like demographic information and what you're subscribed to in Apple News or Music. It's not doing the kind of massive log-ingestion and cross-site tracking to do psychographic profiling that people tend to find most problematic.
Another thing to keep in mind is how often these will be seen. Right now ~10K apps ask (or, try to ask).
So the odds of seeing the prompt in the wild aren’t too high unless you’re a Facebook user.
But as more apps show the prompt and it’ll become very common all you need is to agree once and you’ll then be more likely to opt in more than opt out, in my opinion.
I expect that 10k to 10x before the end of the year. Even then, 100k apps out of ~2M isn’t all that many, so it might take a long time for advertisers to regain the kind of access they had pre ATT.
10k out of 2M isn't a good metric, because there will be a long tail of niche, unpopular clone (AKA a student's first to do list app), shovelware or spyware apps that most people will never encounter. If the list of apps is sorted by users, I'm sure the top 50 will have a massive reach.
ESPN, Hulu and Cruncyroll issue thepop up. Consider the reach of those 3 apps alone compared to the bottom 500k.
Yes, 10K isn’t a lot, and the big apps are included in the 10K.
But… companies like Google Need as many apps as possible to funnel data to them so they can profile _everyone_, and they do that with their “free” services like Firebase (aka Google Analytics), in addition to ads.
To Firebase it’s all about scale (aka visibility) and not specific groups.
I’ve seen quite a few reports from different providers in the last couple of weeks and suspect the _real_ average of opt-ins is considerably higher.
I’m hoping to see some numbers from Apple at WWDC, which I expect would be in the 30-50% opt-in. Why? Because some apps (like Facebook) make it seem like it’s mandatory to opt-in. And I believe that if you opt-in for Facebook you’re more inclined to just hit that same button for every app…
But… I don’t think that popup was designed to get the HN folk to opt in but rather those that use Facebook (and Instagram, which has the same language) to communicate actively.
It’s really the pre-prompt I’m referring to here, which, as one of its bullet points for why you should opt in, says it helps keep Facebook free.
That’s a big statement to drop in a tiny bullet point, which makes me feel like they thought about it a lot. Meaning, it’s very targeted.
Bookkeeping works and is that crowded of a space, so maybe with enough cash they can get some ROI. Same for food delivery.
I’m not saying this is good, and I could be wrong here. This is just an observation.
But… if you look at what happened to music in the last 20ish years you see basically the same shift away from creativity and variety and a focus on repeating what works.
I think starting a company these days has become much easier without funding though, so real hungry entrepreneurs _can_ bring excitement and creativity to this game.