Adobe's behavior makes me think more of Oracle than Microsoft:
Acquire a product with a competitive moat, reskin a year later but change no features, attach an enterprise sales force to it to wring the hell out of every last subscription dollar you can get, and then maybe release a few substantive changes when sales begin to slide.
We took our company off Magento enterprise and onto community. We paid to have the features we wanted from Enterprise developed on community exactly because there was no guarantee that the price of Enterprise wouldn't get racked up every year. Feeling good about that decision today
However, I've been looking for software to do the same thing, and I haven't seen anything that takes all the pain out of mapping all the image coordinates.
Acquire a product with a competitive moat, reskin a year later but change no features, attach an enterprise sales force to it to wring the hell out of every last subscription dollar you can get, and then maybe release a few substantive changes when sales begin to slide.