You’ve probably seen hot-takes like “SEO is dead; nobody will click through once the AI answer appears.”
The conversation resurfaces on HN every time Google demos a new LLM feature.
I run a weekly “SEO Myth Busting” newsletter for founders and just published a deep dive on this claim.
Key findings (with sources & graphs in the article)
90 % of SaaS sign-ups in our sample still come from classic organic clicks (the SGE panel links back).
Google’s own ad-revenue dependence makes full zero-click AI answers unlikely
Traffic is shifting: generic content farms lose, trusted brands win.
That’s an opportunity for small, expert products.
Happy to answer technical questions in the thread.
Ah just like peer pressure? I've seen that also in sports where you have a virtual co-runner you try to keep to up with.
It doesn't work for me though because I'm really independent and totally not competitive. I just don't care about my peers. I hate team sports also for this case because I'll always get kicked out for not caring about the team's goals.
It's a bit difficult sometimes because all companies think they only need 'team players'. I can be extremely loyal to people I care about but I need to build up that care naturally, them being part of some arbitrary 'team' doesn't work for me. Hard to explain :)
It's 2 different things to have a to-do list and use the Pomodoro technique.
The first one is made to plan your day and clear your mind, whereas the latter is made to help you go through that list while being as productive as possible.
Again, it very much depends on the persona. All I need to be productive is a clear to-do list and no destruction, to focus on my work. No extra techniques, like Pomodoro, is necessary in my case.
I use a variant of the Pomodoro technique: instead of having strict breaks when the time is over, I just receive a sound notification at the end of the focus and the end of the breaks.
Then, every 10 minutes, I get a new notification.
It's a small mod but it changes a lot my perception of the technique. It creates a lot less frustration as I can finish the task I am working on without losing track of the time passing.
I coded a web version of this variant here: https://focusplus.io
You can try it, it's 100% free (still in the early days tho)
If you already have a server somewhere, an SSH tunnel is a great, cheap way to have a VPN for browsing. I use it all the time to evade country blocks when I travel.
I run a weekly “SEO Myth Busting” newsletter for founders and just published a deep dive on this claim.
Key findings (with sources & graphs in the article)
90 % of SaaS sign-ups in our sample still come from classic organic clicks (the SGE panel links back). Google’s own ad-revenue dependence makes full zero-click AI answers unlikely
Traffic is shifting: generic content farms lose, trusted brands win. That’s an opportunity for small, expert products.
Happy to answer technical questions in the thread.