Since at least two people noticed, I would just say that the insert-select-insert approach was added later, after I took some inspiration from Django's implementation of get_or_create.
If you store large jsonb values in the database, storing them out of line may be a good thing - for example, you can query metadata much faster.
Also, worth mentioning that jsonb is only benefitial when you plan on indexing/manipulating the data in the database. Otherwise, using json type may be a better choice (smaller size, stored as text, parsed on demand)
https://www.psycopg.org/psycopg3/docs/api/sql.html#psycopg.s...