I guess it doesn't help that the post is formatted as a typical article with the bio blurb. It's worth distinguishing the blog entries more and perhaps posting a disclaimer. After all when people think of CACM they don't generally have blogs in mind.
Changing the economic basis of a thriving industry is a enormous challenge (how long has open source software been around?). ACM has publically committed to making all its content open-access by 2026 (https://www.acm.org/publications/openaccess). I'm still waiting to hear Microsoft or Facebook make a similar commitment (-:.
It has taken years because the worldwide research community must change from the "readers and libraries pay" model to "writers pay." For ACM, the transition is well underway. Many ACM conferences are now open access, and I'm happy to say that CACM is now fully open access as well (previously, it was just the older issues).
Opening CACM's content and creating a new website was a deliberate decision to try to make CACM into a central forum for the technical community to exchange ideas and debate issues. ACM is well aware that this community is orders of magnitude larger than its membership, so opening access to its flagship publication is an essential first step.
There are many technical websites and blogs online; most are focused on specific topics and areas or intended for readers who may not have a technical background. CACM's remit is computing in general, and we assume our readers are technically literate.
Please contribute (https://cacm.acm.org/author-guidelines/). CACM offers a range of options: informal blog posts, short Viewpoint pieces, and longer Research and Practice articles. We would like to hear from you!
I want to point out that this is a blog post appearing on the CACM website. It was not reviewed or edited by CACM, beyond a few cursory checks.