It seems the confusion comes from this part of the article:
> "Google started providing real-time analytics to page managers last September."
This makes it sound like Google has real-time facebook page analytics tools, but that isn't the case. Google started providing real-time analytics for websites using its analytics platform. Not Facebook analytics.
on LinkedIn, twitter couldn't control the inventory, so they couldn't monetize the content.
It was their tradeoff of reducing usage while users are on LI, while hopefully increasing consumption on their own site from those users.
It's certainly a gamble, since I'd argue that LI was more a source of new twitter users rather than siphoning off views from already loyal twitter users.
The other possible threat in Twitter's head might have been LI bootstrapping their newsfeed off Twitter (which they'd mostly been doing) and then growing it large enough to actively compete with Twitter.
Twitter wants to "own" the consumer end of the experience so they can monetize it with display ads.
If you watch over the past six months, they've actively encouraged third-party publishers so businesses get more invested in twitter, while simultaneously discouraging third-party consumer-focused clients.
LinkedIn seems like more of a publisher than a Twitter client, since the content is promoted to non-Twitter-users. If anything, I would think having 'teaser' content on publisher sites linking back to full content on Twitter would work to Twitter's advantage.
Forgive me, but how exactly do you "teaser" 140 characters? Or am I misunderstanding and you are more meaning they show a few of the users tweets so you know kind of what they talk about.
I don't spend much time on any of the social sites so I am not familiar what was pulled, this just happened to stick out to me.
From what I've gathered, Twitter would be upset that LinkedIn doesn't support "expanded Tweets" (so you can preview images and links), among other features. If the features make the experience nicer, then wouldn't that be one more reason to follow the link to twitter.com? Having the full feature set on LinkedIn would decrease Twitter's traffic. Not to mention that they're asking LinkedIn to make their interface more complex, which LinkedIn is right to reject.
"You need to be able to see expanded Tweets and other features that make Twitter more engaging and easier to use."
...we had a contest very early on at Apple where we awarded an extra Apple for the unusual use of the machine.
The winner, and what we never realized then, and what we don't think is still true now, is you don't realize how many different ways it can impact you.
The first use was the person that swore by it, a new father who had a new son that the colic, and took the original Apple II, did his own software, hooked up a washing machine motor, the tilt mechanism from a pinball machine, a microphone to the crib. So when the kid was getting restless, the machine would come on and rock the bed.
He actually had statistics to show how much more sleep he and his wife were getting because the kid would partly wake up, then go back to sleep. And that won first prize for a different use of the Apple, and I think that's still true today. People are still finding uses. You put it out in one area, and then it gets out into a lot of others.
