"The thing about metrics is that they’re all connected to each other. You have to look at your entire pipeline."

This is so true - even vanity metrics have their place in the big picture. When you hone in on one thing and ignore other factors it can be terribly misleading.

This is really interesting to see - nice work!

Very good point. But I'd argue that most customers start off as "users". Sure - some people show up for the first time and whip out their credit cards - but when you're starting that small your best (early) customers will be ones you convert to paid out of the beta.

"...rest and recuperation is an essential part of being a pro"

Couldn't have said it better myself.

Great to look back at the year and realize how much you've learned and all the growth that's happened. Hard to believe how much one year can change everything!

This has been an interesting lil' experiment :-)

Looking forward to sharing a bit more in the new year.

I wish we would have launched the promo sooner, but getting that first annual signup felt so great!

That's horrendous.

Oh - nice. As they should. Thanks.

True - but that doesn't take into account that the starting line is not the same... But it's getting closer.