Thanks for the feedback. We agree and we're on it.

Logging out of the service can log you out of Facebook. Depends how Connect is implemented by the service. See Airbnb as an example.

We launched well before Giftly. Regarding the how it works page, that's sheer coincidence. Our designer had finished his mocks before Giftly launched.

What specifically was cumbersome?

GiftRocket is a new take on gift cards. Recipients prefer cash to gift cards, but it's tacky to give cash as a gift. We're trying to capture the sentiment of a gift card (I thought of you, I thought you'd enjoy this place) without the restrictiveness of a traditional gift card.

"it's tacky to give cash as a gift."

Ouch.

http://en.wikipedia.org/wiki/Red_envelope

Was talking about the US. There are exceptions in the US too (i.e. Bar and Bat Mitzvahs).