This is classic black-and-white thinking: If what is being done now is for the right, then whatever there was before must have been for the left. It's simplistic and inaccurate thinking.
Obviously there are a lot of good books out there, however "Traction: A Startup Guide to Getting Customers" is certainly one which most of the folks here would find interesting. It's a comprehensive list of what you can do to get your initial bunch of users.
The best line in the book though is the definition of traction: "It's identical to the Supreme Court's definition of porn: you know it when you see it!"
I second the "these days scrutiny of the single-star reviews is required". The knowledgable internet user is aware that it's the 1-star reviews which tell the truth (at least most of the time).
