Happy to take any questions and feedback. This is my third attempt. The previous two attempts failed miserably. AMA.

The product offering was different. I agree. But seeing from where the majority of backers came from (my Instagram and email lists), I strongly believe it would have failed without it.

The first question I answered to others. Would you mind checking that?

My total spend was - 1. $5 in prototyping. 2. 6 months time in marketing (I didn't pay myself. So, zero)

So, yes 186% covers several folds of my costs.

For the first hour of launch, all traffic came from email-lists. For the next 4-5 days, it was Instagram.

I answered to "g3houdini". Is it okay if you check that?

Understanding that product success = Product X Marketing

Great product X low marketing = Win (Tesla, SpaceX) Great product X Great Marketing = Super Win (Apple)

Normal product X Poor Marketing = My previous two attempts Good product X Good Marketing = My third attempt

No project is unique in true sense. Mine is an educational designer cards. A lot of designer + educational playing cards exist.

But for the community I built over social media, yes, the project is unique. It is designed specifically for them.

I don't know if it is allowed. This is my my first post on HN. You asked so posting.

https://www.kickstarter.com/projects/rajarjit/the-rocket-dec...

Very sorry for being late. Got a call.