How isn't it?

I'm very excited to share this beast of an article covering all things email for SaaS in 2023. I dig deep into why, how, and when your SaaS company should be sending emails to maximize success (and profits).

Why was I interested in putting together this 18,000 word guide? Quite simply... I love email (seriously).

In 2020 I started an email newsletter that has grown to 12,000+ subscribers.

I then sold that newsletter and joined a YC-backed email company.

And now, I get to write about email every day.

This guide covers everything that I've learned along the way as well as things I wish I would've known when starting out.

A more personal touch with a consistent and predictable publishing schedule? Really not sure... they're pretty similar!

Cold outreach to start. Now the majority of guests reply to the emails or DM me on Twitter asking if they can also be included.

I've never offered anyone anything for participating other than allowing them the opportunity to plug anything they'd like in their intro!

Of course!

I handle all outreach/content organization through Twitter DMs and GMail.

I do all writing + publishing through Substack.

Starting next week I will have a much more visual site that's using Webflow. Super excited for the refreshing change!

I started with 1 edition per week. I upped it to 2x due to an increasing backlog (may need to up to 3x but TBD on that).

For now you can shoot me a DM here https://twitter.com/rjgilbert or email me at ryangilbert dot co and we can kick things off!

In a ~week or so I will have a better way to welcome submissions :)

Thanks for your quick reply! I'll send you a message!

I guess it’s a good thing that I like cats.

I’ve definitely considered it but I have an (irrational) fear of having gaps in sponsor slots once I raise them. I feel that if I end up having gaps other potential sponsors may get scared off thinking that the price isn’t worth it because “clearly others are passing on it too”.

Hasn’t been featured yet but it is coming soon!

Twitter!