BTW: For those wondering, we have not yet turned on the Facebook Open Graph Actions. It will not auto share with your friends when you look at content right now (and when we do turn that on you will have the ability to easily turn it off).
I'm Matt Schlicht, one of the guys in the story. We would love to chat with any music/entertainment focused companies OR digital managers + any start up founders. Email matt@tracksby.com to get in touch.
To everyone else - thanks for the support! (love the Madmen reference)
With a brand like Lil Wayne, you don't need to spend money on advertising to gain FB users.
You're severely underestimating how popular these people are. Plus given their target markets ARE the social networking generation, getting them to "like" your pages is even easier.
It would be a waste of money to spend anything on trying to get FB fans when you can do it for free.
Its all about finding all possible ways to distribute their content + maximizing the interactions with the content once you send the traffic (optimizing it to be viral, social, and a great experience where both the fan and artist are happy).
Well, I assume Lil' Wayne's advertising budget went to these guys, but then these guys didn't spend any of it on the promotions they did (it just paid for their time / expertise).
For now, to discover new music you can go to a couple sections of Hipset:
1) New Videos from artists all around the world http://hipset.com/all/videos/
2) New Videos from artists you follow http://hipset.com/following/videos/
3) New Videos from artists in different genres Hip Hop: http://hipset.com/genre:hiphop/videos/ Rock: http://hipset.com/genre:rock/videos/ Indie: http://hipset.com/genre:indie/videos/ Electronic: http://hipset.com/genre:electronic/videos/ Country: http://hipset.com/genre:country/videos/ Pop: http://hipset.com/genre:pop/videos/