Yes, the distribution is super hard. I recently changed how I blog and building entire platform around that called LakyAI (https://lakyai.com). The idea is being able to run multiple blogs in parallel with crosslinking, sharing resources, reposting to platforms that give you distribution, repurposing the blogs entirely, and more. I am at the beginning but if someone is interested in some novel ideas just drop me an email at hello@lakyai.com.
I am working on LakyAI, https://lakyai.com, marketing platform to build brands. It's a mix of WordPress and Buffer in a way. Great for people that want to blog but also get some distribution and social media help. If you want to try it, please DM me at x.com/strzibnyj
I know well what you are talking about since I did something similar, but I finally moved to Docker with Kamal (except one project I still have to move). The advantage of Docker's reproducibility is to have a peace of mind when comes to rollbacks and running exact versions due to system dependencies. If anyone is curious I wrote Kamal Handbook to help people adopt Kamal which I think brings all the niceness to Docker deployment so it's not annoying.
I am also writing an "indie book" on getting to $100k revenue (and I write it inside LakyAI, no less!).