I think some who have direct or indirect ties to NSA or other government organizations will probably feel the pressure to opt out for DEFCON that increasingly have become anti-government.
It's really not that hard. If the news is actually interesting to me - I assume (that if i'm a reflection of my readers) it will be interesting to them.
Basic product pitches, 500 words context setting shit and partnership stuff is often not interesting. Something i've never heard of before, something that will improve the way I work and live - that's what I crave.