The initial tariffs will target companies close to Trump's voter base - jeans, motorcycles, etc.
After that, there is a multi-staged anti-coercion instrument that is much uglier, including measures like denying US companies access to the single market and targeting intellectual property rights.
I think that marked a turning point for many. He had been known to say dumb things in the past but that was monumentally stupid own goal. Worse, he was given multiple chances to take a step back but just kept digging.
Yeah, it was mine. That's the moment I thought 'wow that guy is deranged now, he should step back and take some vacations'. Now I realize he was like this from the start, but that was the moment I questioned my hero worship.
Closing in? Try all but irrelevant outside the US. It's not going to be a make you give much thought when considering an EV purchase. Vastly different situation five years ago.
As others have noted, breakdown by model probably isn't accurate since Tesla has so few models. I did some shallow searching and it appears Tesla sales were down 8% in 2025 [0] while global EV sales were up 20% [1]. It's a crude comparison but probably more accurate than models.
Tesla might maintain its current level of sales/revenue while losing 95% of its market cap. Whether it’ll survive the market cap deflation is the question.
The market can remain irrational more than you can remain solvent. But the writing is on the wall for the valuation.
As I recall, the original Bondi blue iMac was the best selling model of personal computer at the time. This wasn't because Apple suddenly stopped being the Betamax of the home computer world, it's because there was only one model when everyone else had a full range, and the effect disappeared the moment they came out in multiple colours.
Same deal with Tesla: They have two core models (Y top, 3 next, all else a rounding error), while everyone else has a full range that sales are split across.
If I want to buy a four-door Toyota sedan, I could buy a Prius, Corolla, Camry, Crown, or Mirai (not even counting Lexus or Century models), diluting each model's car sales, while overall vastly outselling Tesla. Ditto for cross-overs, SUVs, etc.
I don’t think you do recall correctly. Electrek has European EV sales at +33% in 2025 over 2024. It’s not possible for Norway to turn a negative in the rest of Europe into an overall positive. https://electrek.co/2025/12/11/global-ev-sales-jump-21-in-20...
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