Actually the $0.99 hasn't been a successful business model. Consider that a majority of paid apps and songs cost less than a cup of shitty coffee, yet free apps filled with ads or free games that are pay-to-win are way more popular. You can't tell me that those people don't have the average price of an app or song to spare. Or that there aren't paid apps or songs that don't deserve the price that's being asked for the value provided.
Back to music, this is why subscription services are taking off. I personally don't like it, as I like to own my DRM-free purchased music forever, but you can't deny the increasing popularity of Spotify, Rhapsody, Google Play, Apple Music, etc. It's because you stop thinking about dimes and nickels, you just pay a fixed monthly sum and after that it's an all you can eat buffet.
Back to music, this is why subscription services are taking off. I personally don't like it, as I like to own my DRM-free purchased music forever, but you can't deny the increasing popularity of Spotify, Rhapsody, Google Play, Apple Music, etc. It's because you stop thinking about dimes and nickels, you just pay a fixed monthly sum and after that it's an all you can eat buffet.