This (https://developer.apple.com/library/prerelease/ios/documenta...) seems clearer to me.

Quoting:

    How can I monetize my content?

    You can monetize your Apple News Format content with
    iAd, Apple’s advertising platform. Whether you sell your 
    own ads or have iAd sell on your behalf, you’ll earn 
    revenue from every impression in your articles and channels.