Looks about like what you'd imagine for something probably mostly guided by non technology types, they are trying to be a content site similar to myspace.
I think for a site like this your much more likely to be successful if you can be the only network people use. Most users of a site like this would probably still have say a facebook. A myspace with good tech would have achieved this.
There are a lot of other sites in this space and I can't say this one stands out as being particularly impressive.