The cost of switching is very low for both viewers and content producers.
Producers: Upload content to new service -> Change comments on youtube videos and post an explanation of the change soon to occur -> hope your audience likes your brand enough to trust/use another website
Consumers: Search google or yahoo or duckduckgo for your favorite producer when you don't find them on youtube -> find them on other site -> watch
This adds a lot of value to Youtube for me and has solidified my move to Google's services - being able to easily stream a playlist of youtube videos ad free during parties and support creators without viewing ads is a benefit.
It does not go directly with Google's mission to catalog all the world's information - or at least in the way of making that information more accessible to everyone (since some content producers will be put off by this).
Producers: Upload content to new service -> Change comments on youtube videos and post an explanation of the change soon to occur -> hope your audience likes your brand enough to trust/use another website
Consumers: Search google or yahoo or duckduckgo for your favorite producer when you don't find them on youtube -> find them on other site -> watch
This adds a lot of value to Youtube for me and has solidified my move to Google's services - being able to easily stream a playlist of youtube videos ad free during parties and support creators without viewing ads is a benefit.
It does not go directly with Google's mission to catalog all the world's information - or at least in the way of making that information more accessible to everyone (since some content producers will be put off by this).