Over is the time where people would pay for content. The new model is for service providers to provide content whose call to action is in their best interest.
Paying for an "experience" vs "content" are very different things. I definitely don't think people will pay for content, and was not trying to saying they would above.
Perhaps my understanding of business models is flawed, but this year my company will pay out millions dollars to journalists. In that regard perhaps my flawed understanding is an asset!
Over is the time where people would pay for content. The new model is for service providers to provide content whose call to action is in their best interest.