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I was going to link to a piece Dave Winer wrote on scripting news some years ago:

http://www.scripting.com/2005/12/12.html#howToMakeMoneyOnThe...

Where he talks about encouraging outgoing traffic.

But one of the more interesting links in that post has gone "evil-dark" (expired, taken by squatters, endless unclosable javascript "your iOS app is inf1ected!!1one! Call us to fix it! Have your credit card ready!"

So by your newspaper linking only to itself, it could be that they actually hope to avoid this dead link behavior. (Although it would be better that it was a self link that went to a vetted link repository.)

I'm really not a web guy, so I'm surprised that this problem hasn't been solved for most content management systems.



Linkrot is a huge problem, and we need IPFS or a similar system to prevent it.




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